Privacy Policy

01Who we are

Rich Energy is a premium British energy drink brand. We decide how and why your personal information is used, which makes us the data controller. If you have any questions about this policy, get in touch.

02What we collect

We only collect what we need. Depending on how you interact with us, this may include:

• Information you give us — your name, email address and message when you use a contact or newsletter form, and any details you include in a commercial or partnership enquiry.
• Information collected automatically — basic technical and usage data such as your approximate location, device and browser type, and how you move through the site.

We do not knowingly collect personal information from children under 16. If you believe a child has provided us with information, contact us and we will delete it.

03How we use it

We use your information for the purposes below, each with a lawful basis under data protection law:

We do not make decisions about you using automated processing that produces legal or similarly significant effects.

We do not sell your personal information to third parties.

04Who we share it with

We share personal information only where necessary, with:

• Service providers who help us run the site and respond to you — including our website hosting, form and email providers.
• Professional advisers such as our lawyers and accountants, where needed.
• Authorities and regulators, where we are legally required to do so.

Some of these providers may process information outside the UK or EEA. Where they do, we rely on appropriate safeguards — such as adequacy decisions or standard contractual clauses — to protect your information.

05How long we keep it

We keep personal information only as long as we need it for the purpose.

How long that is depends on the type of information and why we hold it — for example, we keep enquiry records while we deal with your query and for a reasonable period afterwards, newsletter data until you unsubscribe, and analytics for a limited time. When information is no longer needed, we delete or anonymise it.

06Your rights

Depending on where you live, you have the right to access, correct, delete, restrict or object to the use of your personal information, to data portability, and to withdraw consent at any time. To exercise any of these, get in touch. We will respond within one month.

If you live in a region that grants additional privacy rights, those rights apply to you as well. We do not sell or share your personal information.

07Security

We protect your information with measures including encryption in transit (HTTPS), access controls, due diligence on the providers we use, and routine review of our practices. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we take it seriously.

08Cookies

We use a limited set of cookies to run the site and understand how it is used. For full details, see our Cookie Policy.

09Supervisory authorities

If you have a concern we have not resolved, you can complain to the data protection authority in your country. We would ask you to contact us first so we can try to put things right.

10Changes to this policy

We may update this policy from time to time. Where changes are material, we will flag them on the site or let you know by email. The date at the top shows when it was last updated.

11Contact

Questions about this policy or your information? Get in touch and we'll point you to the right person.