Rich Energy started in Richmond, London, in 2015. Black and gold, a stag
for a logo, mountain spring water in the can, and an early instinct that
the energy drink shelf was overdue some competition.
Ten years on, we're stepping it up.
A new era at Rich Energy means a sharper commercial team, deeper
distribution across the UK, Scandinavia and the US, and a partner
roster that runs from world-ranked heavyweights to a Finnish road
racer with a black-and-gold Ducati.
The drink itself doesn't change. Pure mountain spring water. 80mg of
natural caffeine. A taste people genuinely prefer to the obvious
choice. We figured that out a long time ago and we're not about to
fix what isn't broken.
What does change is the pace. More venues. More events. More cans on
more shelves in more places. If you've spotted us on the side of a
bike, in the corner of a ring, or in the cooler of your local — you've
seen the start of it.
Stick around. The interesting bit is just getting going.