WHAT IS RICH ENERGY

The brand was born in Richmond, London with a logo inspired by the stags of Richmond Park. Rich Energy distinguishes itself as the modern alternative to the status quo, offering a luxury experience for the discerning customer.

The roots of Rich Energy date back over a decade to when a small team of beverage scientists perfected the Rich Energy Classic beverage. Delighted by their success, the sugar-free variant followed in 2016 which was similarly rated as “highly preferred” in independent taste tests. Made with pure mountain spring water and the finest pure ingredients, Rich Energy can be enjoyed chilled as a mixer with vodka (Rich Vodka’) or other fine spirit, or simply on its own as a great tasting premium energy beverage.

RICH ENERGY AND SPORT

Rich Energy’s affiliation with high-performance sport is notable. Since 2015 the brand has sponsored champions in world boxing (Gennady Golovkin, Lucas Browne, Nick Blackwell, Shannon Briggs); extreme sports (world scooter champion Dakota Schuetz), MMA (PFL) Yachting (Alex Thomson); and football as the first sponsor of West Ham United women’s team.

Rich Energy teams and riders have gone on to win podiums and outright championships in British superbikes, Ducati TriOptions, British Touring Cars, the Isle of Man TT races and the Macau Grand Prix.

Rich Energy has also been the chosen energy drink of the Hugo Boss sailing team in the Vendee Globe around the world sailing race and Amber Lounge at the Monaco Grand Prix.

In 2024, Rich Energy has embarked on a new journey to challenge the status quo while bringing a fresh perspective and excitement to the world of energy drinks. Our mission is to become the leading brand of premium energy drink in the market together with elite partners in retail, hospitality and sports globally.

Rich Energy knows that the path to success is seldom easy and that effort and endeavour matters; that individuals excel as part of a team; and that the essence of a rich life is about the journey and not the destination.